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In contrast to previous years when exports provided the main contribution to German economic growth, household consumption is expected to become the key driver in 2015.

In 2015 the French economy is expected to grow 1.1% as private consumption, manufacturing and exports improve. However, this projected growth rate remains below the forecast eurozone average of 1.4%.

After modest growth in 2013 (up 0.3%) and 2014 (up 0.4%) the Austrian economy is expected to see a modest 0.8% surge in 2015.

Chemicals/pharmaceuticals has been a well performing sector in Switzerland; demand and profit margins are expected to remain stable in 2015.

German chemicals/pharmaceuticals businesses have a strong market position, and many are highly specialised. The industry has a well-deserved reputation for innovation and a competitive edge.

The UAE’s ICT market is currently characterised by high competition, single-digit margins, low entry barriers and stagnating growth in sub-segments like PCs and desktops.

In 2015, the Dutch ICT sector is expected to grow 3 % in volume, on the back of the country’s economic rebound (GDP is forecast to grow 1.7 %).

The German ICT sector generally has good growth prospects, but low margins, sharp price erosion and steep competition lead to an on-going trend of consolidation.

Australia’s ICT sector continues to perform well while the IT market in particular is expected to have considerable medium-term growth potential.

In combination with a forecast rebound of the Italian economy (up 0.7 %), the ICT sector is expected to record a modest growth of 0.6% in 2015.

The main strengths of the Polish IT sector are the stable demand, a strong export performance and financial transparency, as the largest IT distributors are listed on the Warsaw Stock Exchange.

As in 2014, the 2015 outlook for the French ICT industry looks reasonably favourable with sales growth expected to increase by 2 %.

In the coming years, the growth of ICT in China is expected to outperform on a regional and global basis.

Despite the significant amount of time given B2B customers to pay their invoices, a sizeable proportion of the total value of domestic B2B receivables in Turkey (55.2%) was overdue.

An agreement curtailing Iran’s nuclear programme in exchange for the lifting of international sanctions could reopen the Iranian economy to Western exporters, creating opportunities but also risks.

33% of survey respondents in Sweden (compared to 20% in Western Europe) consider a fall in demand for their products and services as one of the greatest challenges to business profitability in 2015.

Respondents in Denmark are the most inclined to use trade credit of all the countries surveyed in Western Europe. 70.5% of the total value of their domestic B2B sales is transacted on credit terms.

31% of survey respondents in Switzerland, compared to 24% in Western Europe overall, consider cost containment to be one of the greatest challenges to business profitability in 2015.

The strong focus on protection of exports from the risk of payment default by customers comes as no surprise for the Netherlands, whose GDP growth is heavily dependent on international trade.

In 2015, Sweden expects a modest growth in the consumer durables retail segment.